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When it
comes time to sell your company, you have two primary choices. You may sell it
yourself or hire business brokers to handle the details. Most company owners do
not have the time, connections, or impartiality to negotiate a safe and fair
agreement.
Using a
third-party expert is frequently the best choice, but only if you select the
appropriate broker. Hiring the incorrect broker may be the difference between
selling for a profit and not selling at all. Here are some questions to ask
before hiring a business broker:
How long
have you sold companies like mine?
You must
choose a broker that has previously sold a company comparable to yours. Selling
a restaurant differs significantly from selling a website. It's not just a
different business strategy, but the target customer is also very different. Successful
company brokers will always have several experienced buyers in their back
pocket, so working with someone who already has ties to buyers in your sector
and knows the intricacies of that market is beneficial.
Do you
have an office or do you work from home?
There's
nothing wrong with working from home, and many businesses are doing so in order
to save money. When it comes to business brokers, though, working from home may
sometimes indicate that this is not their full-time job. The last thing you
want is to employ a broker who won't devote 100% of his or her attention to
your listing since they have another job that takes up the bulk of their time.
A business brokerage
with an office usually signifies that they have a full team of brokers and
professionals working to achieve the aim of selling your business quickly and
for the highest possible price. In addition, an office setting provides them
with a professional setting in which to conduct negotiations and meet with
potential consumers. Your choice of broker is a direct representation of your
company.
What is
the number of qualified buyers you have?
A broker who
promises to have a big number of purchasers may seem to be a positive thing,
but this isn't always the case. In reality, it's doubtful that someone claiming
to have tens of thousands of eligible customers at their fingertips is telling
the truth.
Building genuine connections and qualifying that many customers would be virtually difficult. Anyone claiming to have tens of thousands of customers is most likely using a generic email list and does not personally know the buyers. As a seller, a broker specializing in selling companies like yours and has strong connections with a few dozen purchasers is much more useful.
How do
you determine the worth of a company?
Asking business brokers how they rate a company can offer you a decent idea of their level of
expertise. Turn around and flee if they offer you a generic reply like
"net income increased by two" before asking you many questions. There
are so many variables to consider in valuation estimates that the same method
won't work for every company.
For Example,
A website or online company is valued quite differently from a brick-and-mortar
retail store.
The majority
of small companies are evaluated using multiple seller discretionary earnings
(SDE), which are the company's net profits plus expenditures that benefit the
present owner(s) but not necessarily the business. Because company valuation is
a complicated subject, avoid brokers that cite a general value method, as each
firm is unique.
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